Product Safety Alert issued for baby self-feeding products

The Office for Product Safety and Standards (OPSS) has warned of a new variant of baby self-feeding products in which the pillow part takes the form of an animal head shape¹. The warning was published on 23 October 2025 and refers back to a Product Safety Alert the OPSS issued concerning these products in December 2022¹.

Baby self-feeding products are designed to enable babies to bottle feed with little or no assistance from a caregiver, which the OPSS says creates a risk of serious harm or death from choking on the feed or aspiration pneumonia¹. The OPSS has identified that all baby self-feeding products are dangerous due to their design and intended use and can never be made safe, regardless of any changes to their appearance¹.

Businesses and local authority trading standards services were also asked to take specific actions to remove the products from the market¹. The OPSS states plainly that baby self-feeding products present a risk of serious harm or death¹.

Why it matters for households

The warning covers all baby self-feeding products, not only the new animal head shaped variant, because the OPSS says the design and intended use make them dangerous and that no change to their appearance can make them safe¹. Households with babies, and anyone who cares for a baby using this type of product, fall within the group the alert concerns. The OPSS urged the public to stop using the products immediately and to dispose of them safely, and asked businesses and local authority trading standards services to take specific actions to remove them from the market¹. The OPSS points readers to NHS guidance on safe bottle feeding¹.

What happens next

The OPSS has published the Product Safety Alert on baby self-feeding products, and a news story announcing it, for readers who want the full detail¹. No further dated steps are given in the warning. Households wanting to keep track of official product safety alerts and recalls can use our staying informed hub.